Friday, April 2, 2010

More than Just Pretty Faces

What a pleasure it was to work with volunteer Anne Goodrich at the Circulation Desk last Saturday. She's an amazing person, and I always learn something from her. (She's also lots of fun, but that's another story.)

As we checked people in and out, I noticed how frequently Anne encouraged patrons to get the new library cards. I have been pretty laid back on their promotion, but I noticed that by promoting them, she was raising patrons' awareness on what we actually offer now. Talk about a marketing natural! Anne, you could sell me my own car, and I'd see it as new!

You don't actually have to trade in your old  library card to get some of our new offerings, but the new card is emblematic of what has some with it: new software that empowers the patron. So why not make it a package deal?

Once you come in to perform the old card switcheroo, you can sign up for some of our new services. By giving yourself a log-in name and password, you will be able to search the catalog for the item you want and place a hold on it. Once you've checked the item out, you will be able to renew it online. If you give your account additional settings, the software will even send you an email of its due date in advance. 

As my Uncle Al used to say, about the only thing this software doesn't do is fluff up your hair and tell you how pretty you are.
As you can see here, we offer two new designs, the I Read, Therefore I Am motif by Ken Davis, and the glowing facade of the library by Libby Tolman. They come with an additional key tag for people who are weary of rummaging through their bags for their cards, but who always have their keys at the ready.

Are you sentimental about your old purple card? Some people are, and you can still access the opportunities described above. Just ask to set up your account so that you can conduct library business from your home computer.

Next time you're in, avail yourself of the account, if not the new card. Better yet, make it both.

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